Created by Olivera Medenica, a U.S. attorney widely recognized for her expertise in fashion law and intellectual property, the Fashion Law and Innovation Conference has become a leading annual forum for professionals in the fashion industry. Since 2017, the French-American Bar Association (FABA) has co-sponsored the event, and since 2018, the Federal Bar Association (FBA) has also been involved, further strengthening its institutional and transatlantic dimension. <\/p>\n\n
The 2020 edition, held on October 20 and 21, took place in a fully virtual format in response to the public health constraints arising from the COVID-19 pandemic. Co-hosted by the FBA Intellectual Property Law Section and the French-American Bar Association, the conference successfully adapted its format while preserving its core mission: providing a high-level forum for exchange between practitioners and key industry stakeholders on both sides of the Atlantic. Programming was scheduled midday EST to allow participation across multiple time zones. <\/p>\n\n
In a year marked by major disruptions to supply chains, retail networks and consumer behavior, the conference was designed to address the most pressing questions of 2020 while offering forward-looking perspectives for 2021 and beyond.
The first theme, \u201cNow and Next: State of the Fashion Industry and 2021 Outlook,\u201d provided a strategic overview of the sector\u2019s condition. Speakers examined the immediate impact of the crisis on fashion houses, retailers and luxury brands, while identifying pathways for transformation and recovery. This forward-looking approach placed legal considerations within a broader framework of business restructuring and adaptation. <\/p>\n\n
The second session, \u201cGlobal Brand Protection Challenges Amidst the COVID Pandemic,\u201d focused on heightened challenges in protecting trademarks and intangible assets in an increasingly digital environment. The rapid growth of e-commerce, the expansion of online distribution channels and the rise in counterfeit risks intensified enforcement and evidentiary issues. Discussions compared the legal tools available in the United States and in France\/Europe, emphasizing the need for coordinated international strategies. <\/p>\n\n
The final theme, \u201cCOVID Disruption: A Sustainable Future for the Fashion Industry,\u201d explored how the pandemic acted as a catalyst for structural change. Panelists addressed the growing integration of sustainability, social responsibility and transparency into corporate strategies. Beyond immediate crisis management, discussions considered the long-term trajectory of the industry and the role of legal frameworks in supporting these transformations. <\/p>\n\n
Despite the constraints of a virtual format, the 2020 edition confirmed the resilience and continued relevance of the Fashion Law Conference. By co-hosting the event alongside the FBA Intellectual Property Law Section, FABA reaffirmed its commitment to fostering Franco-American legal dialogue and to supporting practitioners in navigating unprecedented global challenges. <\/p>\n","protected":false},"excerpt":{"rendered":"
Created by Olivera Medenica, a U.S. attorney widely recognized for her expertise in fashion law and intellectual property, the Fashion Law and Innovation Conference has become a leading annual forum for professionals in the fashion industry. Since 2017, the French-American Bar Association (FABA) has co-sponsored the event, and since 2018, the Federal Bar Association (FBA) […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-431","post","type-post","status-publish","format-standard","hentry","category-events"],"_links":{"self":[{"href":"https:\/\/www.faba-france.org\/en\/wp-json\/wp\/v2\/posts\/431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.faba-france.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.faba-france.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.faba-france.org\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.faba-france.org\/en\/wp-json\/wp\/v2\/comments?post=431"}],"version-history":[{"count":1,"href":"https:\/\/www.faba-france.org\/en\/wp-json\/wp\/v2\/posts\/431\/revisions"}],"predecessor-version":[{"id":432,"href":"https:\/\/www.faba-france.org\/en\/wp-json\/wp\/v2\/posts\/431\/revisions\/432"}],"wp:attachment":[{"href":"https:\/\/www.faba-france.org\/en\/wp-json\/wp\/v2\/media?parent=431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.faba-france.org\/en\/wp-json\/wp\/v2\/categories?post=431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.faba-france.org\/en\/wp-json\/wp\/v2\/tags?post=431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}